Apple Studies User Downloads to Hone Mobile Ads, Take on Google (Adam Satariano/Bloomberg)

Adam Satariano / Bloomberg:
Apple Studies User Downloads to Hone Mobile Ads, Take on Google  —  Apple Inc., with a storehouse of billions of music, movie and software downloads, is studying the buying habits of many of its 150 million iTunes users to show more appealing mobile ads and fuel competition with Google Inc.

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